[HONG KONG.MAY 2013] - The New York-based fashion house, 3.1 Phillip Lim is pleased to announce the opening of the second 3.1 Phillip Lim standalone store in Hong Kong.

This location marks the seventh 3.1 Phillip Lim store worldwide, following stores in New York City (2007), Tokyo (2008), Los Angeles (2008), Seoul (2009), Singapore (2011), and most recently Harbour City, Hong Kong (2011). The new 1,250-square-foot store is located in the ifc shopping mall in Central, Hong Kong’s prestigious luxury shopping destination, and the opening date has been scheduled for April 30th, 2013.

The space designed in collaboration with celebrated London based design agency ‘Campaign’ is the first of its kind and marks a new phase in the evolving store concept design for 3.1 Phillip Lim. ‘Campaign’ was able to take the design DNA of 3.1 Phillip Lim and translate that into the store retail environment.

3.1 Phillip Lim ifc mall creates a narrative of unexpected moments capturing the elegant duality of form and function synonymous with Phillip Lim’s sensibility. A subtle play of classic white walls and modern lines frame the collection with a sophisticated sense of whimsy and luxury. The material palette of the store is light, refined, and luxurious.

The Hong Kong 3.1 Phillip Lim store will carry the eponymous women’s collection including the latest runway collection, offering effortless chic for the global citizen. The store will also stock the accessories collection including footwear, belts, bags and sunglasses.

“Hong Kong is one of the fastest growing markets in the world,” says Phillip Lim, “So it made sense for us to open our fifth international store here. I’m excited to be able to connect with our customers here on a more personal level and to establish a dialogue with them through this unique luxury shopping experience. It is not about absolutes, it is the play between two seemingly opposite ideas and the range in between.”

Phillip Lim

‘Through the choice of playfully contrasting forms and materials we wanted to invoke the modern Luxury ethos which has been established by 3.1 Phillip Lim. Large cubes of solid classic Rosa marble against minimalist gold rails create the perfect tension between energy and form. The introduction of layers of utilitarian materials such as concrete and felt bring a youthful dynamic all in all a cool place to shop.’

Phillip Hanford, Campaign

3.1 Phillip Lim – Shop 2083, Podium Level Two, ifc mall, Central.     T: 2805 0688