PreFall 18 collection

2018 Marc Jacobs PreFall collection is inspired by the grunge culture of the 80s and 90s and an underground music scene which was a fusion of punk and metal. The grunge look was made famous by bands like Nirvana and icons like Kim Gordon, and is linked back to flannel shirts, ripped jeans and chunky sole boots.

Taking Marc Jacobs icon references, Coca Cola, Mickey Mouse, the Playboy Bunny, and mashing them together with quintessential city street images, The yellow taxi cab, Street signs, The city skyline at night. Splicing graphics, logos, and fabrics into technicolor punk and Grunge.