Emblematic, recognisable, exemplary - what does iconic mean to you?

Salvatore Ferragamo is proud to reveal the second digital campaign dedicated to our icon: the Gancini. Creative Director Paul Andrew has created a comprehensive offer of shoes, clothes and accessories, for men and women, featuring the Gancini monogram.

Gancini Judy Heels
HKD 5,800

Gancini Moccasin
HKD 6,300

Gancini BOXYZ
HKD 18,900

Gancini Jacket
HKD 18,900

Gancini Dress
HKD 13,950

Gancini Top
HKD 10,500

Gancini Belt
HKD 4,300

Gancini Tote
HKD 10,950

To mark the release of the collection Salvatore Ferragamo once again recruited Bryanboy to create a digital campaign. This season, he cast seven friends as explored the notion of iconic. Wearing new expressions of our icon, the Gancini, and sharing their thoughts on what iconic means to them are: Linda Tol, Tamu McPherson, Xenia Adonts, Carlo Sestini, Chris Burt-Allan, Tina Leung and Yoyo Cao. The campaign was shot in Milan.

Paul Andrew said: “The Gancini is a beautiful symbol with an authentic connection to Ferragamo - it is based on a piece of metalwork on the gates of the company’s Palazzo in Florence. The Gancini is iconic to us, a symbol that articulates and connects the values of Salvatore Ferragamo.”

Salvatore Ferragamo S.p.A.

Salvatore Ferragamo S.p.A. is the parent Company of the Salvatore Ferragamo Group, one of the world's leaders in the luxury industry and whose origins date back to 1927.
The Group is active in the creation, production and sale of shoes, leather goods, apparel, silk products and other accessories, along with women's and men's fragrances. The Group's product offer also includes eyewear and watches, manufactured by licensees.
The uniqueness and exclusivity of our creations, along with the perfect blend of style, creativity and innovation enriched by the quality and superior craftsmanship of the 'Made in Italy' tradition, have always been the hallmarks of the Group's products.
With approximately 4,000 employees and a network of 654 mono-brand stores as of 31 December 2019, the Ferragamo Group operates in Italy and worldwide through companies that allow it to be a leader in the European, American and Asian markets.