Emblematic, recognisable, exemplary - what does iconic mean to you?
Salvatore Ferragamo is proud to reveal the second digital campaign dedicated to our icon: the Gancini. Creative Director Paul Andrew has created a comprehensive offer of shoes, clothes and accessories, for men and women, featuring the Gancini monogram.
To mark the release of the collection Salvatore Ferragamo once again recruited Bryanboy to create a digital campaign. This season, he cast seven friends as explored the notion of iconic. Wearing new expressions of our icon, the Gancini, and sharing their thoughts on what iconic means to them are: Linda Tol, Tamu McPherson, Xenia Adonts, Carlo Sestini, Chris Burt-Allan, Tina Leung and Yoyo Cao. The campaign was shot in Milan.
Paul Andrew said: “The Gancini is a beautiful symbol with an authentic connection to Ferragamo - it is based on a piece of metalwork on the gates of the company’s Palazzo in Florence. The Gancini is iconic to us, a symbol that articulates and connects the values of Salvatore Ferragamo.”
Salvatore Ferragamo S.p.A.
Salvatore Ferragamo S.p.A. is the parent Company of the Salvatore Ferragamo Group, one of the world's leaders in the luxury industry and whose origins date back to 1927.