6 November 2018 - Salvatore Ferragamo unveils the “Salvatore Ferragamo pop-up store” located at 3/F Pacific Place, Admiralty. The pop-up store features a library of dazzling pinwheels along with a showcase of Salvatore Ferragamo’s classic Varina ballet flats. The pop-up is a celebration of the reopening of the Salvatore Ferragamo Pacific Place store earlier this September, which encompasses a spacious 373 square meters and blends together elements of style and contemporary seamlessly, further adorned with unexpected detailing in the store concept.
The Salvatore Ferragamo pop-up store commenced with an opening ceremony hosted by Mr. Massimo Ferragamo, the current Chairman of Ferragamo USA. The event welcomed guest including Korean celebrity Jessica Jung, Singaporean actor Lawrence Wong, Hong Kong actress Fala Chen, models Jessica C and Cara G, Hong Kong top fashionistas Feiping Chang and Faye Tsui and also had more than 300 guests in attendance. Guests had the chance to revel themselves in the deluxe world of pinwheels, spinning them through an inspiring and sensual journey.
Pinwheel installation inspired by iconic Grosgrain Bow
The pinwheel installation at the pop-up store consists of spinning bows, inspired by the brand’s signature grosgrain bow. Each pinwheel is then finished with a gold button embossed with the Salvatore Ferragamo logo. Housed within the intriguing pop-up space is the prespring 2019 Varina flats collection in an array of vibrant hues, perfectly aligning with that of the space.
The Exclusive Ferragamo Studio Bag for Pacific Place
To celebrate this momentous occasion, Ferragamo has specially curated a unique Ferragamo Studio Bag exclusively for Pacific Place. Beautifully presented in a black, red and creamy white base, the handbag is limited to 18 units, which will be individually numbered on an embossed metal plate; a perfect item to match with an everyday ensemble.
Pre-Spring 2019 Collection:
The Vara Rainbow bag
The Vara Rainbow bag, a small geometric shoulder strap handbag with chain handle, is adorned with the iconic Vara bow in printed Rainbow leather. Designed with form and function, a back pocket reveals a series of colourful compartments. Offered in a variety of block colours - yellow, blue or red lipstick – the Vara Rainbow bag celebrates the icon for which it was named.
The Varina flats collection
One of the Maison's most influential and recognizable icons, the Varina flats with crafted grosgrain ribbon meets the seasonal treatment of Rainbow Holiday in printed calfskin leather. Also available in patent leather, solid yellow, blue or red lipstick, celebrate the primary colours of the Rainbow.
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