Base on this notion, kitschy eaten apple motifs pay homage to a classic Paul Smith photo-print from 1982, epitomizing his signature elevation of everyday elements, which also corresponds to the sense of humour instinctive to his work. The apple appears as prints, embroidery and Appliqué in various scales-techniques that have all been key to the design of Paul Smith-while a faintly psychedelic floral and deconstructed paisley make up the collection’s core prints. These are further broken up and reused in other techniques throughout the collection.

Tailoring reworks sartorial icons and weaves in the Paul Smith stripe, while bicycle breeches found in Paul’s person wardrobe have been elongated for elegance.