3.1 Phillip Lim's raison d'etre is providing beautiful everyday classics accented with a sense of madness. The result – cool, easy, chic looks for men and women that embody youthful elegance and personal style. Founded in 2005 by Phillip Lim and Wen Zhou when they were aged just 31 – the brand is stocked globally with flagship stores in NY, LA, Tokyo, Korea and Hong Kong.