Alice Wong

Ms Alice Wong is responsible for brand building and driving growth for the businesses in the ImagineX portfolio, and overseeing the marketing and creative arms of the Group.

Ms Wong joined ImagineX in 2009 as a veteran of the fashion retail industry, and served as Executive Director before she was appointed President in 2015. Prior to working for ImagineX, Ms Wong was the President of The Lane Crawford Joyce Group Distribution Company for two years before the company was consolidated with ImagineX. Ms Wong also served as Vice President of Merchandising of Pedder Group, the luxury footwear and accessories specialist in Greater China and South East Asia for five years, after working in merchandising at Lane Crawford for seven years.

Ms Wong holds a degree in Business Administration from The Chinese University of Hong Kong.