Ms Alice Wong is the President of Imaginex Group, China’s first and leading brand management and distribution company for international luxury, designer and premium contemporary fashion and lifestyle businesses. Imaginex Group is part of The Lane Crawford Joyce Group, Asia’s premier fashion retail and brand management and distribution group, including iconic, luxury department store Lane Crawford; cutting-edge fashion boutique Joyce; fashion footwear, bags and accessories specialist Pedder Group.
As President since 2015, Ms Wong is responsible for overseeing strategy and building and driving growth for the businesses in the Imaginex portfolio, as well as managing brand acquisition and leading its marketing and creative divisions.
Building luxury, designer and premium contemporary fashion and lifestyle businesses with an entrepreneurial approach and the passion of a brand owner, Imaginex Group represents 20 international brands including Canada Goose, Club Monaco, Jo Malone London, etc. The Group operates more than 500 points of sale in 44 cities in China, Hong Kong, Macau, Taiwan and South East Asia.
Ms Wong is a 25 year veteran of the fashion retail industry. She started her career at the Group in merchandising at Lane Crawford for seven years. Ms Wong also served as Vice President, Merchandising of The Pedder Group and became the Executive Director of Imaginex in 2009. Ms Wong became the President of Imaginex in 2015.
Ms Wong holds a degree in Business Administration from The Chinese University of Hong Kong.