Alice Wong

President

Alice is recognised as one of Greater China’s leading fashion retailers and brand builders. With close to 30 years of experience in the fashion and beauty retail industry, she combines merchandising and operational prowess, with an unrivalled knowledge of and network in Greater China, to identify, launch and build businesses in the region. As President, she leads brand acquisition and partnership strategy, working closely with brand owners and principals, sharing latest news and insight from the market and guiding them through every step of their business development. Alice began her career in merchandising at Lane Crawford, and was a member of the Pedder Group’s launch team as Vice President – Merchandising before becoming Executive Director of Imaginex in 2009 and President in 2015.

Melissa Cheung

Chief Financial Officer / Chief Operating Officer

Melissa joined Imaginex in 2015 and leads all backoffice functions including Finance and Administration, Logistics, Information Technology, Projects, Merchandise Planning and Outlet operations along with the overall management of the Taiwan China and Singapore regions. She possesses strong business acumen, strives for operational excellence, and has successfully developed and launched new business models and sales channels, and implemented new systems and processes to strengthen control and create efficiencies. Prior to joining Imaginex, Melissa held various leadership positions in multi-national companies and industries including Asia Pacific SAP project lead and Financial Controller at Intel Semiconductor Limited, Asia Pacific CFO and VP Financial Shared Services at adidas Group and Unit Leader, Finance & Operation at C&A Global Sourcing.