ImagineX

One Partner. All China.
All Channels.

About Us

1992

ESTABLISHED

Hong Kong & Shanghai

Primary offices

Beijing, Taipei, Macau & Singapore

Regional offices

4

partnership formats

20+

BRANDS

50+

CITIES THROUGHOUT GREATER CHINA AND SOUTH EAST ASIA

450+

POINTS OF SALES

2000+

STAFF

What We Do

capabilities 1
Strategic Planning & Market Set Up
capabilities 2
Multi-Channel Retail Management
capabilities 3
Merchandising
capabilities 4
Marketing
capabilities 5
Back Office Support

How We Partner

Consulting Projects

Franchise Distribution

Management Partnership

Joint Venture

JOYCE Dries van Noten event Copy 2

Our Portfolio

JOYCE Dries van Noten event Copy 3

Our Team

alice Wong

Alice Wong

President

Alice is recognised as one of Greater China’s leading fashion retailers and brand builders. With close to 30 years of experience in the fashion and beauty retail industry, she combines merchandising and operational prowess, with an unrivalled knowledge of and network in Greater China, to identify, launch and build businesses in the region. As President, she leads brand acquisition and partnership strategy, working closely with brand owners and principals, sharing latest news and insight from the market and guiding them through every step of their business development. Alice began her career in merchandising at Lane Crawford, and was a member of the Pedder Group’s launch team as Vice President – Merchandising before becoming Executive Director of Imaginex in 2009 and President in 2015.

Melissa Cheung

Melissa Cheung

Chief Operating Officer

Melissa joined Imaginex in 2015 and leads all backoffice functions including Finance and Administration, Logistics, Information Technology, Projects, Merchandise Planning and Outlet operations along with the overall management of the Taiwan China and Singapore regions. She possesses strong business acumen, strives for operational excellence, and has successfully developed and launched new business models and sales channels, and implemented new systems and processes to strengthen control and create efficiencies. Prior to joining Imaginex, Melissa held various leadership positions in multi-national companies and industries including Asia Pacific SAP project lead and Financial Controller at Intel Semiconductor Limited, Asia Pacific CFO and VP Financial Shared Services at adidas Group and Unit Leader, Finance & Operation at C&A Global Sourcing.

06 - Rita-Man

Rita Man

Managing Director – ImagineX China Office

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belinda hua

Belinda Hua

Assistant Finance Director

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karen yim

Karen Yim

Managing Director – Fashion Division

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Dillen chiu

Dillen Chiu

Managing Director – Beauty Division

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mae

Reeds Yau

Creative and Visual Merchandising Director

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jean feng

Jean Feng

General Manager – Taiwan China Office

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